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October 10, 2004


LOVE the philosophy behind this company

Have a read of this. I am in talks with this company regarding teaching meditation at their store on Melrose Ave in LA. www.Elixir.net Their products are divine and very healing, and their philosphies are spot-on for our times I feel. I wish I had said every single word that follows!

'We are at the very beginning, the defining moment of an unprecedented sea-change in America's approach to health and health care.1 Baby boomers are turning fifty at the rate of one every 7.5 seconds. Confidence in the conventional wisdom surrounding health care in the U.S. is collapsing as HMO's, PPO's, and managed care take over.2 Hospitals are closing, patients are discharged prematurely; rising treatment costs and exclusionary policies are bankrupting more and more families and doctors are forced to spend more time on bureaucratic rather than patient related matters.3 Further, in April 1998, the Journal of the American Medical Association, indicated that adverse reactions to appropriately prescribed pharmaceutical drugs cause the deaths of over 100,000 Americans every year.4 This figure, while dramatic, leaves out the death toll from non-hospital related adverse reactions, adverse reactions to improperly administered drugs, and does not reflect the issue of long-term side-effects, a deep and growing concern among Americans.

We are just beginning to comprehend the true effects of environmental pollution on our immune systems as we see a steep increase in chronic illness, breast and prostate cancer, and higher mortality rates from what used to be considered non life threatening illnesses.5 We are losing the antibiotic line of defense against common bacteria. Viral contagion that were once held in check by strong immune function are mutating into ever more virulent strains.6

With so many uncertainties about costs, proper treatment, side-effects, endless bureaucracy, and the inevitable complications and stress factors related to sickness, many people are realizing that prevention and staying healthy are among the most urgent priorities in life. Following this insight, it becomes clear that the best way to stay out of the dark pit of conventional health care is to stay as healthy as possible for as long as possible. It is slowly sinking in that surgically removing failed organs and tumors, or sublimating symptoms with prescription drugs is not the same thing as being healthy.

Considering the tremendous re-discovery and growth of alternative medicine with its emphasis on prevention, it is apparent that these fundamental concerns are shared by a great number of Americans across societal and geographic bounds.7 Even the National Institute of Health and the American Medical Association, bastions of convention, are being pulled along by this ground swell. The NIH recently embraced acupuncture as being effective against a specific set of ailments and the AMA is publishing articles on the benefits of certain herbs such as Ginkgo Biloba, which was proven to be effective in slowing the onset of Alzheimer's disease.8, 9 Health plans are beginning to cover alternative treatment including herbal supplements; reputable hospitals such as Cedars Sinai in Los Angeles are establishing Complimentary Care Units in response to increased public demand, and medical schools are beginning to add alternative medicine courses to their established curriculums. A kind of cultural epiphany is occurring in which deeply rooted mindsets are being irreversibly altered resulting in explosive sales of herbal related products and services. The majority of Americans who in years past would never consider taking herbal remedies, are embracing this new paradigm of wellness with the zeal of religious mission.10

Elixir Tonics & Teas is a company of people that fully understand the dynamic of these events and who have stepped in to support the herbal health care needs of an awakening America. Between doctors who are too busy to learn about herbs and well intentioned sales people selling everything from supplements to sandals, a tremendous gap exists which only dedicated, nationally certified, state licensed herbal specialists can fill. Elixir's practitioners are such professionals.

In preparation, we established Elixir on a solid foundation of quality, based on a unique alliance of key resources including licensed TCM practitioners, specialists in traditional & indigenous medical systems, medical doctors, scientists and organic chemists in phytopharmaceutical labs in Asia and state-of-the-art extraction facilities in California, herb growers and vendors from all over the world. As a result, we are able to provide products and information to the many people who are yearning to know more and who want to enjoy the best of health. With a synergistic combination of a proprietary line of practitioner-grade herbal products, the one-of-a-kind, trend setting Gan Bei Tonic Bar, a well chosen assortment of Health-style (Health-care + Life-style) consumer products presented together in an exciting, envigorating environment, it is clear that Elixir has struck a nerve, providing the right answers to the deep needs of so many. With almost three years of operational success, an extraordinarily high level of customer loyalty and media attention, we are every day, further resolved and committed to doing our part to help shape a new paradigm of health and wellness in America—a paradigm of Vitality, Longevity, and Optimal Health.

Gan bei! ...to your best of health,

Edgar Veytia & Jeffrey Stein


1 Andrew Weil, MD, Health and Healing (Boston: Houghton Miflin, rev. ed., 1988)
2 Los Angeles Times, Special Health Report, April 1996
3 Los Angeles Times, "Medical Spending Expected to Soar", September 15, 1998
4 Los Angeles Times, "Medications Kill 100,000 Annually Study Says", April 15, 1998
5 New York Times, "When ‘Amazing’ is No Longer Enough", January 1996
6 Los Angeles Times Magazine, "Superbugs: The Bacteria Antibiotics Can’t Kill", August 2, 1998
7 New York Times, "Alternative Medicine Report", June 1996
8 Los Angeles Times, "Acupuncture Wins Support of U.S. Panel", November 1997
9 New York Times, "Ginkgo Extract Shows Some Aid in Slowing Alzheimer’s Disease", October 1997
10 Los Angeles Times, "Alternative Medicine, The $18 Billion Experiment", August 1998

Posted by Virginia Hey at October 10, 2004 03:29 PM

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