|
Client | ||||
| Client Mission | To
build a brand...a high-end consumer brand, a brand experience conveyed
through all-natural, authentic and healthful wonders from around
the world -- the new and exciting derived from ancient cultures
and guarded traditions, true to origins yet exceptional in quality,
safety and consumer delight -- to bring to the mass-market a higher
experience of truly unique, life enhancing, life-style enriching
goods and services.
<<CLICK SoCal.com video clip interview>> |
||||
| Wizard? | ...started
the company with a blank sheet of paper and a brilliant partner,
Jeff Stein. With not one cent spent on advertising, the company
operated an L.A. landmark storefront that was the destination of
every "A" list celebrity that comes to the coast -- from
Paul McCartney to Gwenyth Paltrow, to Leo, to JLo, to you name it.. Elixir is recognized
by industry experts as,
"... the biggest media magnet, garnering more free editorial coverage year-after-year than the entire natural products industry put together!" << click for an eyeful >> |
||||
| Results? |
fabulous
success, two retail stores, a wholesale operation with products
distributed world-wide, a book published by Random House, etc. Sold
the brand, and the Wizard is now on to bigger and better
things!
|
   |
Client |
Art of the Gift, Inc. / artgiftla.com |
| Client Mission |
ART OF THE GIFT is a one-of-a-kind, L.A.-based service that offers a unique and distinctive collection of carefully chosen gift items for corporate and professional gift-giving. The proprietor is an über connected woman in the entertainment industry in Los Angeles. The clientele are all names you know, names you hear on a daily basis. |
|
| Wizard? |
The Wizard came in to help conceptualize the business model, develop the business plan and provide marketing support. The Wizard came up with the tagline, now oft-quoted in AOTG press coverage, "Never underestimate the power of THE PERFECT GIFT" The Wizard is an ongoing advisor to AOTG. |
|
| Results? |
Launched with great media attention. The buzz campaign hit the right note in the right circles. The client list also now includes Sony, Showtime, AFV, Disney, The Mirage Las Vegas, MGM Grand, Treasure Island Las Vegas, CSI: Miami, Miami Vice, The Wire, numerous talent agencies, and lots of A-list celebrities. Life is good. |
|
  |
Client |
Los Angeles, Channel LA36 / LA36.org |
| Client Mission |
As the second largest community cable station in the U.S., LA36 reaches over 700,000 homes from Bel Air to Silver Lake, from downtown to San Pedro, from Brentwood to Sherman Oaks. The channel needed a new business model in order to continue expanding beyond it's natural boundries. |
|
| Wizard? |
The Wizard stepped in to develop a business model to augment the station's annual grant revenues. Along with a new model the Wizard helped realign operational systems to meet the needs of a new approach. The Wizard and his team also worked with S. Weber, the station's program manager, to create a radically new online, multi-channel hub with hundreds of hours of original programming carried along a dozen channels of on-demand video plus a live broadcast stream. |
|
| Results? |
 |
Client |
G2Adventures, Inc. / g2adventures.com |
| Client Mission |
After many years in the travel business with a side-journey through the entertainment business, the principles decided to pursue their passion again which was adventure travel for groups sharing a common purpose. Hence, G2Adventures was conceived. |
|
| Wizard? |
The Wizard was recruited to create a fundable business plan. A complete business plan with an integrated marketing plan was produced in a collaborative manner. The Wizard's team helped the principles hone their strategies, their tactics, their metrics and their goals. The result was a brilliant plan that serves as a living, day-to-day roadmap. The Wizard also co-developed the G2Adventures website. The Wizard is an ongoing advisor to G2. |
|
| Results? |
Business is going so well that they may not need to turn to outside financing. Trips with large affinity groups are currently traveling throughout the world and G2 recently forged a strategic partnership with a huge publishing company. The Wizard helped strategize and negotiate the terms of the contract. |
 |
Client |
Consumer Economic Opportunities, Inc. |
| Client Mission |
CEOA, Inc., is a Canadian based company implementing a global digital currency. Partnered with IBM, EDS, Merrill-Lynch, and other large international players, CEOA, Inc., is attempting an end run around legacy systems that are too entrenched to respond quickly enough to sieze opportunties afforded by emerging technologies and the right alliances.
|
|
| Wizard? |
...the challenges are formidable, both in operationalizing the system as well as winning over and educating a massive global consumer audience. The Wizard team developed the business plan, the original marketing plan, and the complete set of SEC filing and registration documentation; executed a reverse merger, and CEOA is now trading on the pink sheets. The Wizard recommends positioning the brand to center around the notion of "the people's currency". |
|
| Results? |
The company went public. Significant funding was secured. A world-class, seasoned executive team now heads the company, strategic alliances are being secured; announcements are made almost weekly. The Wizard is a shareholder.
CreditzUSA is now trading on the pink sheets as CEOA. |
 |
Client |
Out Of Bounds, Inc. / theWhole9.com |
| Client Mission |
With their exceptional success at producing extraordinary high-impact marketing campaigns using everything from guerilla street teams to human parades to burning man showcases, the principals decided to offer up to their extensive network of connections and contacts to create an online sophisticated, upscale social experience for dating, networking and professional collaboration. |
|
| Wizard? |
The Wizard was recruited to the team to serve as the Social Architect, taking on the responsibiltiy of creating the world of theWhole9; to create processes that reflect the values and sensibilities of the user base; to create cogent, intuitive pathways and options defined by stated and unstated social rules of engagement. The net result is a compelling experience that appeals to adult professionals and adds value to their lives, be it on personal or professional levels. The Wizard is an ongoing advisor to Out of Bounds. |
|
| Results? |
Launched with great media attention. Launch parties and experiential marketing campaigns in key cities are set throughout the year. |
 |
Client |
Dijitz, LLC |
| Client Mission |
Dijitz is a branded form of stored value card systems. Dijitz develops card based systems for loyalty programs, debit cards and reward cards among others. Dijitz licenses it's know-how and provides co-branded back-room financial services as well as co-branded consumer card systems. |
|
| Wizard? |
...came up with the brand name. Designed and TM'd the name and domain name. Developed the business and marketing plan. Consulted on how to leverage the b-to-b brand and build brand equity in a world of no-name competitors -- applying an "Intel Inside" strategy to build market share. |
|
| Results? |
The brand is drawing significant attention in the card-based financial services world. |
|
 |
Client |
August
Review, Inc.
|
| Client Mission |
To
take a very successful, expert-centered educational consulting business
and create a growth plan that allows the proprietor to maximize
its potential as a business.
|
|
| Wizard? |
...designed
the logo. Developed the business plan and finetuned marketing strategies.
Also, developing an online management system for tutors, students
and parents. It is set up to track progress and facilitate interaction
among all parties. Also, setting up internal management systems
and controls, writing materials, and implementing online sales of
books and study materials.
|
|
| Results? |
With opportunties prioritized, the dream set to timelines, and infrastructure in place, the vision has become a reality. Over thirty employees and growing; expanded into the very lucrative student travel packages.
|
| Client |
RedVida, Inc. / redvida.com |
|
| Client Mission |
RedVida.com is a community-based web site for Latin Americans with forums and local activity features, the purpose of which, is to engage Latinos from all over the southern and northern hemispheres in dialog and interchange. |
|
| Wizard? |
Architect from concept to deployment. Created the brand, designed the logo, TM'd and secured domains. Assembled an international team: project manager in Scotland, programmers in Romania, Bosnia, Nepal, Egypt and India; translators in Cuba, Chile and Korea, Customer Servvice off-shored to Colombia. Developed marketing strategy, recruited partners and allies, connected to Latin American celebrities for endorsements, participation, etc. |
|
| Results? |
Soft launched, September, 2006. 17K members, 200,000 unique visitors in first 30 days. Viral marketing, cross marketing, on-site contests drive growth. |
 |
Client |
Tribz.org
|
| Client Mission |
Working
with Native American tribal council members, Tribz.org, is planned
as a vertical market redeployment of RedVida.com infrastructure, optimized
to serve the needs of the 4.5 million Native Americans.
|
|
| Wizard? |
..designed
the logo. TM'd and secured domains. Connected partners to tribal council
members who will champion the project through full deployment. Developed
marketing strategy. Architect of the adaptation of the site to the unique requirements of the 500 nations.
|
|
| Results? |
Targeted
to launch in first quarter, 2008.
|
 |
Client |
Mini-Mogul
Enterprises
|
| Client Mission | An eBay Power Seller came up with a great idea to turn her already successful operation into a branded system to be sold to would-be eBay entrepreneurs in a simple, step-by-step format -- a guide and business model with everything you need in one complete turn-key program. | |
| Wizard? |
...came
up with the name, designed the logo. Flowcharted the growth plan,
developed the strategy and designed the in-house systems and all
the forms needed to grow the business exponentially. At another
stage, will help craft the turn-key program with manuals, videos,
CDs and web site support, as well as the marketing strategy for
reaching aspiring eBay marketeers.
|
|
| Results? |
The
first phase of the program is off and running. Sales are climbing
and exceeding all expectations.
|
|
 |
Client |
Capstone
Alliance, LLC
|
| Client Mission |
Capstone
Alliance is a venture capital and equities firm based in Los Angeles,
California, that utilizes innovative approaches to investing and
accelerating the growth of early-stage companies.
|
|
| Wizard? |
...created the brand name. Designed the logo. Co-wrote a comprehensive business plan with management team. Helping now with clarifying
their message from which will come marketing strategies and proper
support materials. Consulted on business model. Opened some important doors
for them.
|
|
| Results? |
Initial round of funding was successful.
|
 |
Client |
Amassed
Media, LLC
|
| Client Mission |
Amassed
Media is a reseller of media credits, an evolution of the barter
world of commodities. AM procures media credits from media buyers
and resells them to clients at deep discounts.
|
|
| Wizard? |
...came
up with the brand name. Designed the logo as a b-to-b brand. Mentored the team through the development of their business model
and marketing strategies. Also, created a business/marketing plan. Additionally developed systems processes and
controls, making the whole experience more professional and accessible
to clients. Improved cycle-time on quote requests by 50%.
|
|
| Results? |
Sales
exceed plan. Customer satisfaction and retention is very high. Great
buzz and word-of-mouth is driving sales, advertising budget cut
to $0.
|
|
 |
Client |
Rising
Nations , Inc.
|
| Client Mission |
Rising
Nations, Inc., is an SBA 8(a), SDB company organized to serve a
broad range of needs of the 542 Native American Nations.
|
|
| Wizard? |
...came
up with the name. Designed the logo. Consulted on business model.
|
|
| Results? |
Everyone
involved has high hopes on being able to do good work. Their motto
came to them from a Native American Medicine Man, "Do well
by doing good."
|
  |
Client |
Global
Good Services, Inc.
|
| Client Mission | Global Good Services, is a 501(c)3, non-profit organization committed to serving the needs of the Native American Indian Nations, from healthcare, to education, to economic development. Part of its mission is the creation and management of a Global Good Standard, a code of conduct that commercial members abide by in their dealings with Indian Nations. | |
| Wizard? |
...developed
the GGS Seal concept, designed a turnkey program
from the ground up and is helping to implement the system.
|
|
| Results? |
Launch
is set to coincide with a Native American Nations conference in
Tulsa, Oklahoma in 1st quarter, 2008.
|
|
 |
Client | |
| Client Mission |
Protect
assets, maximize earnings and reduce tax liabilities utilizing the
support services of best-of-breed legal and accounting experts.
|
|
| Wizard? |
...given
that it's my own company that will never be taken public or sold
I decided to go bold and over the top with tongue-in-cheek grandiosity.
Empresario in Spanish means, Entrepreneur. The logo is a lift from
a Soviet Union medallion with Vladamir Lenin's face, morphed into
a reasonable facsimile of yours truly.
|
|
| Results? |
My
kids get a kick out of it.
|
|
 |
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